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Miércoles 28 de Septiembre 2011

Bing supera los 4.000 millones de euros de pérdidas para Microsoft

Por Ricardo A las 13:36 En Bing
Tags: bing, microsoft, google, yahoo, aol, buscadores, facebook
Microsoft no consigue hacer que su buscador Bing alce el vuelo, tras dos años en el mercado. Desde su lanzamiento en el mes de junio del pasado 2009, Bing tan sólo ha acumulado pérdidas millonarias que se cifran en 5.530 millones de dólares, equivalentes a 4.020 millones de euros. A pesar de los intentos por conseguir usuarios del gigante de Internet, Google, el buscador tan sólo se ha visto beneficiado de los usuarios perdidos de Yahoo y AOL.


Los expertos aseguran que Bing tendría que doblar su cuota de mercado, situada actualmente en el 14.7% para conseguir que el buscador comenzara a ser rentable. Una cuota de aproximadamente el 30% que se quedaría todavía muy lejos de la de Google, actualmente en el 65%.
» Vía: 20 Minutos
Microsoft sin embargo no tira la toalla, y prepara grandes planes de promoción para Bing. Entre ellos destacan el acuerdo estratégico con Facebook, que utilizará a Bing como buscador en sus mapas o la incorporación en Windows Phone 7. Sistema operativo que a su vez necesita un empujón extra dentro del mundo de los móviles, y que se espera que Nokia sea capaz de dárselo.
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